API Brand and Logo Requirements
Our logo is simple and made up of two elements, the symbol and wordmark. It should be used consistently to maintain the integrity of our brand. The relationship between these elements is fixed and they should not be separated or used individually.
• The Australian Power Institute (API) logo must always appear in colour, white or black.
• The API colour logo is made up of primary API colours.
• API logo is available in PNG or JPG.
• The logo can also be placed on a black background.
Our primary brand colours are blue, orange, red, grey and black. They are used to provide accessibility (AAA), simplicity, and consistency throughout all brand communications.
We use our tagline whenever we are demonstrating our brand promise ‘Developing the power sector workforce for our future.’ This means there are also some occasions where we may not need to use the tagline.